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ABOUT US

OUR STORY

Becoming an Alpha Lion does not happen overnight...and neither does building a brand as epic as Alpha Lion!

Watch co-founders Troy Adashun and Jordan Fares share the INSANE true story of how Alpha Lion started and the challenges they endured while transforming Alpha Lion into one of the fastest growing fitness companies in the world!


Jordan - an Australian living in Colombia - and Troy - a Florida boy living in LA - were both at turning points in their individual lives, looking for a reset. They connected when Jordan trolled Troy’s calves in a comment on one of his YouTube videos (which we all know is unfair - calves are genetic!). Friendly internet banter soon turned into a realization that they were both frustrated not only with the realities of the fitness industry, but with feeling unable to control their own destinies.

They found common ground over the fact most brands were mass-marketing underdosed, dirty supplements with no purpose beyond driving sales. Alpha Lion was born from their shared resolve to forge their own destinies while creating a paradigm shift in the fitness supplements industry with better, cleaner, and more innovative products. The only problem was - they’d never met in person, and were living thousands of miles apart.

Working long hours from across the equator didn’t stop them from building a brand with better products and bigger purpose. Focusing on the concept of being “SuperHuman” both in and out of the gym, they developed more than just a product selection - they created a community of like-minded individuals across the world, all determined to take control of their own lives through fitness.Letting their unique personalities show through in the brand, they took an innovative approach to launching products supported by lifestyle content and community engagement.

While other brands remain product-focused, Alpha Lion continues to build a brand its customers can communicate with, giving people the products, the content, and the motivation they need to activate their inner SuperHuman - to be the fearless leaders of their own lives

OUR VALUES

In the wild, Alpha status is reached through aggression, violence, and bloodshed. Here at Alpha Lion, we're a tad more civilized. So these are a few of the values that keep us focused on our quest to always make Alpha Lion the best possible experience for you.

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KAIZEN

The cornerstone of Alpha Lion’s philosophy is kaizen—the Japanese principle of “continuous self-improvement.” We make sure this is at the forefront of our daily lives in both body and mind, but also as an evolving company. We never settle for “good enough.” Whether it’s our customer service, supplement formulas, or jaw-dropping butts, we’re always going to make improvements.

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NO SHORTCUTS

You can’t get a six pack overnight. You can’t change the world overnight. You can’t become an Alpha Lion overnight. Greatness takes time, and we’re here for the long haul. For Alpha Lion, this means an emphatic HELL NO to performance-enhancing drugs. All of our supplements were created after hundreds of hours of research and testing to ensure maximum dosage, safety, and purity.

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SPARE SOME CHANGE

Change is good. It’s part of life! We embrace change as a necessary part of our mission to completely transform our bodies, minds, and souls. We also believe that whenever given the chance, we should always “spare some change” for those who need it most. Providing opportunities for others to develop into motivated SuperHumans is the number one thing that motivates us to work harder as a company. Check out our Alpha Lion Gives page to see some of this positive change in action!

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ABC (ALWAYS BE CASPER)

Friendly and transparent, like Casper the Friendly Ghost. You’ll never find our formulas hidden under deceitful proprietary blends. With each product, you’ll know EXACTLY how much of each ingredient it contains and what its purpose is in the formula. And if we screw up somewhere along the line—like the time we made a flavor that tasted “like a rat’s a**hole” according to a dissatisfied customer—we’ll be the first to admit and fix our mistakes.

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DOWN NINE, UP TEN

The world is a tough place. We’re going to suffer rejection. We’re going to struggle with failure. We’re going to get knocked down hundreds of times. But we refuse to let our past setbacks dictate our future success as people and as a company. No matter how many times we get knocked down, we’re not going to stay down. We will keep rising—no matter how difficult—to keep fighting because the resilient spirit of a true Alpha Lion rejects the option of defeat.

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A WORLD BIGGER

We love watching our pecs jump around like excited fans at a House of Pain concert, but we’re here for reasons bigger than complete muscular domination. We’re striving to set the example that we should leave this world more jacked, more compassionate, and more empathetic than when we found it. Because there’s a world bigger than us that needs more selfless Alpha Lion leaders.

ALPHA LION GIVES

WHAT WOULD YOU BE ABLE TO ACCOMPLISH IF YOU WERE GIVEN THE OPPORTUNITY?

Since day one here at Alpha Lion, our goal has been to answer this question with real results.
That’s why we believe that if we inject the world with motivated SuperHumans ready to give back to those who need it most…
We can help create opportunities for other SuperHumans ready to accomplish the impossible.
Below are some of our ever-growing efforts to steer this journey towards positive change worldwide.

MALNOURISHMENT IS THE #1 CAUSE OF PREVENTABLE DEATH IN CHILDREN. VITAMIN A HELPS COMBAT THIS MALNOURISHMENT BY AIDING IN THE HEALTHY DEVELOPMENT OF:

  • Vision Logo Vision
  • Hair Logo Hair
  • Groth Logo Physical Growth
  • Prevention Logo Illness Prevention

OUR GOAL: TO HELP VITAMIN ANGELS REACH AN ADDITIONAL

1,000,000 CHILDREN BY THE END OF 2025...

And as you can see below, with the awesome support of our Alpha Fam, we’re absolutely on our way!

# OF CHILDREN WE'VE HELPED SO FAR


OUR GOAL

1,000,000

CHILDREN

THE KARMA FOUNDATION

“Here at Alpha Lion, we want to build a strong legion of people whose first instinct is to help others. We believe that if you do good, good things will follow. And this is why we created the Karma Foundation.”

-Jordan Fares Co-Founder of Alpha Lion


Founded in Medellin, Colombia in January 2019, The Karma Foundation is our own non-profit organization that allows us to lend a helping hand to anyone—or anything—that needs some extra assistance.For every Alpha Lion purchase, we contribute a portion to The Karma Foundation.

MEET THE TEAM

The Brains & Biceps Behind Alpha Lion

Jordan Fares

CEO / Co-founder

#Passionate #Determined #Loyal

Troy Adashun

Co-founder / Face of Brand

#Superhuman #Catdad #Relentless

Stephanie Esparza

Customer Service Manager

#Energetic #Overthinker #Bigheart

Cordero Roman

Brand Director

#BeSuperhuman #RapSuperstar

Vero Sarria

Human Resources Manager

#SausageMom #Loyal #Sweet

Dan Icenhour

VP of Retail Sales

#alpha #sports #bodybuilding

Mar Henao

Executive Assistant to the CEO

#Planner #Problemsolver #Commitment

Nick Collins

Head of Talent Acquisition

#Competitive #Funny #Learning

Do you have what it takes to be part of the team?We’re hiring!.
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